Our purpose is creating brands and products that have a positive impact on our world. We have a sweet spot for CPG food + beverage and health + wellness innovation.

We’re proud to be part of the <1% of women founded + owned creative agencies in the world.

launching, activating & amplifying CPG brands since 2014

launching, activating & amplifying CPG brands since 2014

Partnerships + recognitions

We partner with entrepreneurs and innovation teams who want to disrupt categories and connect with their perfect customers, through smart and strategic branding and marketing.

Our fenomenal process

  • Discovery + Brand Clarity: You'll kick off the project by completing our Fenomenal Brand + Business and Packaging Design questionnaires. We'll spend time together for a Brand Clarity workshop to get to know your brand and business better. And align on a project brief with your business goals top of mind, so we can be fully prepared to dive in head first.

  • Strategy + Positioning: We dive into your category by visiting stores, online marketplaces and discovery platforms. We stay current on trends and dive deeper into trends for your category and adjacent categories. We listen to consumers and customers through review sand social channels. If you have customer research, we dig into that, too.

  • Design Exploratory: We establish the brand’s values, reasons-to-believe, points of difference and consumer personas. Our design team explores unique platforms for the brand that feel like brand personalities or people. For each platform we create a visual brand world through brand identity, logo, brandmark, typography, color palette, imagery and illustrations.

  • Consumer Connection: For us, the consumer connection guides every decision. We offer a consumer focus group survey to invite real people to react to the brand platforms and designs. We cultivate a network of people who love to discover new brands. And we review these together with you to help guide your decisions about the brand.

Who we are

Fenomenal is led by Susanne and Lindsay, who bring 20+ years of experience, dedication and passion to every partnership. And we like to do things differently.

We’re not an agency as you know it. We came from the agency-world. And as female-founders, we know there needs to be more women-owned design agencies. So, we set out to disrupt our own industry.

As entrepreneurs, we know there’s another way to launch and grow amazing brands. Not all innovators have corporate timelines, resources and budgets. So we lean in a lot. And roll up our sleeves. We’re scrappy. Yet polished and striving for perfection with every project.

We are obsessed about
your business success.
Ready to get started?