curd

Nourishing Nostalgia, Redefined

Curd set out to bring pudding back, not as a guilty pleasure, but as a bold, protein-packed staple. The vision was clear: celebrate nostalgia without feeling dated, and make nutrition feel joyful instead of clinical.

We partnered with Curd to create a brand and packaging system that feels straight out of a vintage dessert aisle, refreshed with modern clarity and confidence.

Services:

Brand Strategy
Naming & Messaging Refinement
Visual Identity
Packaging Design
Content creation
Product renderings and mockups
Brand iconography

In the crowded refrigerated and snack aisle, Curd needed to carve out its own space. it isn’t just about protein, it’s about experience.

Curd sits at the sweet spot between indulgence and functionality. Its flavors bring a familiar, playful comfort while delivering protein that fits into today’s wellness-focused lifestyles.

Drawing inspiration from 90s nostalgia, the energy, the bold colors, and the playful confidence of a decade that loved to mix fun with personality. Scripted inscriptions, expressive callouts, and bold touches evoke that retro feeling, making Curd feel both familiar and exciting at the same time.

This connection to 90s vibes isn’t just aesthetic, it’s emotional. It reminds people of carefree moments and snack-time joy, while also communicating the functional benefits that today’s consumers expect.