HARTLAND FARM
A family farm, rooted in tradition and ready for generations to come.
Hartland Farm is a multi-generational farm and market built around family, seasonal traditions, and the simple pleasures of good food and bringing people together. What began with just Christmas trees has grown into a destination for honey, jams, donuts, pumpkins, apple picking, and the memories made around them.
With so much of the farm’s identity tied to its history, the brand needed to feel established and familiar while creating a stronger, more cohesive expression across its growing range of products and experiences.
Fenomenal helped shape a visual identity and packaging system that draws from the Green family legacy, celebrating the farm’s history while giving Hartland a timeless visual language designed to carry forward for generations.
Services:
Identity Refresh
Packaging Design
Illustration
Brand Storytelling
Shopify Theme Selection
Website Design & Customization
Website Copy & Storytelling
A PACKAGING SYSTEM BUILT for all SEASONS.
Hartland’s pantry goods span the seasons and the farm’s many offerings, from jams and pickles to sauces, dips, and honey. We created a flexible packaging system that could bring these products together.
The signature Hartland green creates a consistent thread across the line, while a clear hierarchy makes each product easy to recognize at a glance.
A logo lockup pairs the farm name with an emblem that brings together familiar pieces of the farm, including the farm stand, sunflowers, bees, pumpkins, and foliage.
A timeless script adds a sense of heritage and craft, reinforcing the feeling that these are products made with the same care and traditions found at the farm.
The Results
The packaging system was designed to create a strong, recognizable family across Hartland’s pantry goods. A consistent label structure, signature green, and core brand elements give the collection a unified presence, while simple product naming makes it easy to distinguish what’s inside.
Honey called for a slightly different approach. With multiple sizes and a stronger gifting occasion, the labels introduce more distinctive details and a sense of occasion, making the jars feel special enough to give while still belonging to the Hartland family.
The result is a system with enough structure to feel cohesive and enough flexibility to evolve. New products can be introduced without reinventing the brand, allowing Hartland’s pantry collection to grow naturally alongside the farm.
“Fenomenal understood the heart of Hartland Farm and helped us bring it to life in such a beautiful way. From our packaging to our online shop, everything feels connected and true to who we are. It’s a joy to see our products reflect the care we put into making them.”
– Hank and Cheryll Green, Hartland Farm Owners
the takeaway
Heritage gives a brand something worth building on. The Green family, the farm itself, and the traditions built around each season already gave the business a sense of history and place. The opportunity was to turn those existing qualities into a cohesive brand that people could recognize and connect with. By making the farm’s character visible across its identity and packaging, the brand feels grounded in where it came from while still leaving room for where it’s going.
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