Love, WIld
Exploring New Expressions of Herbalism Through Branding & Packaging
Brand exploration is where strategy takes creative shape. By developing distinct design directions, we discover how a brand’s story, personality, and promise can connect with its audience—and give the founder something tangible to respond to. For Love, Wild, we explored three possible expressions of the same strategic foundation, each offering a different way to bring herbal wisdom into everyday life. The directions shown here represent that exploration, before a concept is selected and refined.
For Love, Wild, the foundation started with years of hands-on herbal practice. As the CPG extension of Wild Roots Apothecary, the brand needed to translate deep plant knowledge, western herbalism, and immersive in-person experiences into a product line that could live beyond the apothecary.
Love, Wild was created to bring that world into everyday life.
The brand exists to make herbal wellness feel more approachable, sensory, and meaningful: less clinical, more immersive, and rooted in ritual, discovery, and connection.
The challenge was clear:
Create a premium herbal wellness brand that feels elevated, expressive, and welcoming without becoming overly clinical or medicinal.
Design packaging that communicates credibility, craft, and botanical expertise while standing out in the growing wellness space.
Build a visual identity that connects back to Wild Roots Apothecary while allowing Love, Wild to have a distinct personality of its own.
Explore three unique creative directions that each express a different side of the brand.
Develop packaging that works across multiple tea formats and botanical syrups while remaining cohesive and scalable.
Position Love, Wild as both deeply rooted in herbal tradition and relevant to modern wellness consumers.
Services:
Concept Development
Market + Category Research
Brand Strategy + Positioning
Visual Identity Design
Packaging Design
Creative Direction
Social Media Creative Direction
Experiential Brand Exploratio
To create a botanical wellness brand that felt both credible and emotionally engaging, we developed three distinct creative worlds for Love, Wild — each exploring a different expression of herbal ritual, discovery, and plant wisdom.
A grounded direction rooted in folk tradition and herbal knowledge passed down over time. Arched labels, folk-inspired illustration, mixed classic typography, and earthy tones create a visual system that feels crafted, trusted, and deeply connected to heritage.
Concept 1Wild Traditions
A vibrant, joy-filled world inspired by creativity, nature, and self-expression. Expressive script typography, saturated botanical color, watercolor, and motion create a brand that feels energetic, personal, and alive.
Concept 2Wildly Carefree
A curious, collected world inspired by botanical field journals, pressed flowers, vintage stationery, and natural ephemera. Layered compositions, torn edges, handwritten details, and soft pastels create a sense of exploration and quiet enchantment.
Concept 3Wild discoveries
To create a botanical wellness brand that felt both credible and emotionally resonant, we developed Love, Wild as an elevated expression of western herbalism, redefining what everyday plant-based ritual can look and feel like.
A Brand Rooted in Herbal Expertise → The identity was built around the knowledge and lived practice behind Wild Roots Apothecary, balancing credible western herbalism with a visual experience that feels warm, welcoming, and contemporary.
Packaging That Encourages Ritual → The packaging system was designed to turn brewing, steeping, pouring, and sipping into intentional moments of pause, creating a stronger emotional connection between the product and daily wellness routines.
A Palette Inspired by Nature → Earthy botanicals, soft pastels, and richer plant-inspired tones create a visual world that feels grounded, sensory, and connected to the natural environment.
Heritage with a Modern Point of View → Expressive typography, botanical references, handcrafted details, and layered textures bring traditional herbal influences into a more refined and contemporary visual system.
A More Human Approach to Herbal Wellness → Rather than leaning into clinical or overly medicinal cues, Love, Wild positions herbalism as approachable, sensory, and deeply personal, creating a brand experience centered around ritual, discovery, and connection to plants.
What the Exploration Established
Love, Wild isn’t just a collection of teas and botanical syrups, it’s an exploration of how herbal wellness can feel more immersive, expressive, and connected to everyday life.
Three distinct brand worlds that each bring a different emotional perspective to western herbalism while remaining grounded in the same strategic foundation.
A packaging system designed to translate across multiple product formats while maintaining a premium, cohesive presence.
A visual language that balances botanical credibility with creativity, warmth, and sensory storytelling.
A brand that fully reflects Love, Wild’s mission: elevating western herbalism into a modern ritual experience built around plants, pause, discovery, and connection.
By combining intentional branding, layered storytelling, and thoughtful packaging exploration, Love, Wild creates a more approachable and expressive perspective on modern botanical wellness.
“Fenomenal understood the heart of Wild Roots and helped me imagine how that spirit could reach more people through Love, Wild. Each direction opened up a different possibility—beautiful, playful, and rooted in my relationship with plants. The exploration helped me see how herbal wisdom could become an inviting part of everyday life.”
— Colleen O’Bryant, Founder, Wild Roots Apothecary & Love, Wild
the takeaway
Herbal wellness branding doesn’t have to feel clinical, overly traditional, or visually predictable. By combining botanical expertise, sensory storytelling, and distinct creative exploration, Love, Wild brings a more expressive and immersive perspective to modern herbalism.
Through intentional branding, thoughtful packaging, and three unique visual worlds, Love, Wild transforms plant-based wellness into something people can genuinely connect with.
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How to Work with us It’s simple
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