Superfrau

Bold, Sustainable, and Ready to Dominate

Superfrau came to us with a bold challenge: to introduce an innovative upcycled whey beverage that appeals to Gen Z and Millennials who care about sustainability, health, and the planet.

The result? A disruptive, category-defining brand launch that positioned Superfrau as a leader in the functional beverage space.

Services:

Market Research

Brand Strategy & Positioning
Brand Identity
Brand Storytelling
Brand Iconography
Packaging Design
Format & Flavor Extensions
Product Renderings & Mock-ups

Content Creation

Ecommerce Website
Email CRM Marketing
Content Strategy Plan
Marketing Plan
Trade Show Design
Brand Collateral & Sales Materials
Media Kit

Superfrau needed a visual and strategic identity that would make waves in the refrigerated beverage aisle and establish their presence as a sustainable, health-focused disruptor.

They wanted to stand out—not just as another drink option but as the beverage for eco-conscious, health-minded consumers.

Drawing inspiration from comic strips, bold femininity, and the superhero qualities of their product, we created a brand identity that radiates confidence. The design’s unapologetically magenta palette captures attention and amplifies the brand’s bold personality. Every detail, from the typography to the conversational tone, reinforces Superfrau’s positioning as a leader in health and sustainability while breaking stereotypes in a traditionally male-dominated space.

The result is a dynamic brand that doesn’t just sit in the category—it redefines it.