Colive
Market Research | Brand Strategy & Positioning | Brand Identity | Brand Storytelling | Brand Iconography | Packaging Design | Product Renderings & Mock-ups
Colive came to us for help redesigning their brand identity and packaging design. As an already existing brand, there was a notable weakness in the original packaging design in articulating their powerful mission, and effectively communicating on-shelf. We were briefed to keep the brand centered around Colive’s peace mission and sustainability commitment, while creating a connection with consumers in the US market.
We created Colive to serve as a visual representation of Cyprus’s culture, incorporating its unique qualities and iconic symbolism. The color palette mirrors the Cyprus flag with its deep teal green and orange, and features a complementary early-harvest (unripe) olive green.
The logo seamlessly integrates the old world with the new, featuring a proprietary Greek-inspired font with a stylistic connection to the symbolic olive branches. When stacked on the PDP, the arrangement cleverly reads as “co-exist,” reinforcing Colive’s commitment to unity and peace.
The design exudes a sense of modern heritage, in an authentic yet approachable way. As the only Cyprus brand of olive oil at Whole Foods, it was a standout opportunity to showcase the brand’s roots.
The packaging design incorporates decorative art that pays homage to Cyprus’s old-world heritage and the legacy of the rare Cypriot olive. Olive branches and the map of Cyprus are used as prominent brand symbols, representing the national flag of Cyprus as well as peace, and of course, olives. The design achieves a delicate balance between feeling elevated and artisanal, while remaining approachable, modern and new age.
Making a statement with aluminum, it was crucial to let the sustainable material finish speak for itself.
Colive’s new branding and packaging redesign represents its devotion to saving the planet, by promoting peace and sustainable practices, all starting with olives.
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