Ohla! Foods
Market Research & Consumer Insights | Consumer Market Testing | Brand Strategy & Positioning | Brand Identity | Brand Storytelling + Copywriting | Packaging Design | Format & Flavor Extensions | Product Renderings & Mockups
Ohla! Foods is a women-owned business, started by a first-time food entrepreneur. She created almond-flour crackers and tortillas that taste great, and go retailers’ attention. How do you get ready to compete with the big players in the cracker aisle?
We knew our mission – get this brand and packaging retail-ready. For real! With new retail placements in Whole Foods, HEB and Erewhon, these products needed to play with the big players.
We took the design from conservative and stale to fun and delicious! Because that’s the way snacking should be. And people want delicious savory snacks and crackers. Make ‘em better for you, but make ‘em fun and taste great.
We communicated all that through the playfully patterned design. The new brand system gives our entrepreneur lots of runway for extensions – either to move into a box or make more flavors. Whatever she needs, the design system will work hard. And most importantly, keep shoppers wanting more!
Before
After
